“ I couldn't put it down; it held my attention from start to finish. Paul has a talent for breaking down complex ideas into easily digestible pieces. “ - King Buari, founder of Buarich

“ Incredible resource with practical tools and advice to help save you years of headaches and struggle in starting and excelling in business. “ - Annelies Tjebbes, founder of Roots & Rivers

“ This book is a goldmine for anyone looking to take their business to the next level. A must-read for any aspiring entrepreneur. “ – Justin Miller, Founder of Justin Thomas Miller Nutrition Coaching

Essential Tips for Small Businesses

This book is packed with insights I've gained from running Avalon Accounting and supporting hundreds of small business owners. Every page offers straightforward lessons you can apply right away. No bullsh*t, no fluff, just the most valuable lessons I learned along the way. If you’re looking for a dose of practical advice and inspiration to help you progress towards your goals, then this book is tailor-made for you!

Insightful, Relatable, Flufless.

If only someone had documented ALL their learnings from running a business into one digestable book. Oh wait, this is it!

Get actionable tips to help you achieve your business goals

StartUp 101 is essentially ALL of my learnings from running a business and supporting hundreds of small business owners into one digestable book. ⁠  Every page is a lesson you can apply right away.